Lyft lifts off with new look, removes mustaches

FILE - In this March 12, 2014 file photo, Katie Baranyuk gets out of a car driven by Dara Jenkins, a driver for the ride-sharing service Lyft, after getting a ride to downtown Seattle. Seattle may soon become the first city to let drivers of ride-hailing companies such as Uber and Lyft collectively bargain over pay and working conditions. (AP Photo/Ted S. Warren, File)
FILE - In this March 12, 2014 file photo, Katie Baranyuk gets out of a car driven by Dara Jenkins, a driver for the ride-sharing service Lyft, after getting a ride to downtown Seattle. Seattle may soon become the first city to let drivers of ride-hailing companies such as Uber and Lyft collectively bargain over pay and working conditions. (AP Photo/Ted S. Warren, File)

NEW YORK (AP) – Ride-hailing service Lyft, the underdog rival to Uber, is getting rid of its iconic pink moustache logo and replacing it with something more useful – beacons.

The light-up beacons, which Lyft calls “amps,” will be on the dashboard of Lyft cars beginning Jan. 1 in New York, Las Vegas, San Francisco, and Los Angeles.

The amps can communicate with people’s smartphones using Bluetooth technology.

There is no word on when the new Lyft amps will arrive in the Charleston area.

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