Samsung’s smartphone brand takes beating from Note 7 fiasco


SEOUL, South Korea (AP) — The fiasco of Samsung’s fire-prone Galaxy Note 7 smartphones — and Samsung’s stumbling response to the problem — has left consumers from Shanghai to New York reconsidering how they feel about the South Korean tech giant and its products.

Samsung Electronics said Tuesday it would stop making the Note 7 for good, after first recalling some devices and then recalling their replacements, too. Now, like the makers of Tylenol, Ford Pintos and other products that faced crises in the past, it must try to restore its relationship with customers as it repairs the damage to its brand.

Samsung shares plunged as much as 8 percent in Seoul, their biggest one-day drop since the 2008 financial crisis, after the company apologized for halting sales of the Note 7.

“I’m in a state of ‘I don’t know,'” said Pamela Gill, a 51-year-old who works at Pratt Institute, a college in New York City, and likes her replacement Note 7.


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