The next time you do a load of laundry with Tide Pods, you may want to grab two… or even three packets.
Procter & Gamble, the company behind the highly successful Tide product from 2012, has altered its packaging and advertising of its pod laundry detergent, according to a report by The Wall Street Journal.Customers are now instructed to use more packets to clean their clothes.
“We find that people need more clarity in judging their load size. They think it’s a large load, but it’s actually an extra-large load,” Tracey Long, a P&G spokeswoman, told The Journal.
The company did not immediately respond to CNBC’s request for comment.
Washing machines can be as much as 30 percent larger today than they were when Tide Pods were first introduced, making the pods less effective, the publication wrote.
Of the United States’ $7 billion-a-year laundry-detergent market, these pod detergents reportedly constitute around 15 percent of sales.
“It’s clearly a way to boost sales,” John Replogle, chief executive Seventh Generation, a rival of P&G, told The Journal in reference to the change in Tide Pod instructions.