SEATTLE (AP) – A technology company that tracks online giving says donations on Giving Tuesday exceeded last year’s day of generosity by more than $10 million.
Blackbaud, Inc. recorded $39.6 million in online donations Tuesday and gave only a bit of the credit to Facebook CEO Mark Zuckerberg’s big philanthropic announcement Tuesday.
Zuckerberg and his wife announced that they would be donating 99 percent of their Facebook shares to charity.
The Charleston, South Carolina, company that makes software for nonprofit companies says the donations continue the trend of increased online giving that it has seen throughout 2015.
Blackbaud says it processes more than 80 percent of the donations on Giving Tuesday, a promotional effort started in 2012.
The company recorded $26.1 million in donations on Giving Tuesday in 2014 and processed $10.1 million in 2012.