Carolina Panthers Honor American Cancer Society Staffer for ‘Keep Pounding Ceremony’

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Press Release:

The Carolina Panthers will honor those who are currently fighting or who have overcome the battle with breast cancer with the ultimate fan experience around the team’s “A Crucial Catch” game on Sunday, October 25, at Bank of America Stadium. In addition, one special survivor will have the distinction of being the drummer for the Panthers regular ‘Keep Pounding’ ceremony held at the beginning of each game.

Ashley Cashon, health systems manager for the American Cancer Society and a cancer survivor, was selected to represent survivors throughout North and South Carolina and to empower both the breast cancer awareness and ‘A Crucial Catch’ movement.

Keep Pounding has become the Carolina Panthers rally cry in honor of late Panthers player and coach Sam Mills. Mills first used the phrase ‘Keep Pounding’ as a coach, in an emotional speech to the team on January 2, 2004, during the Panthers vs Cowboys playoff game – at the time Mills himself was battling cancer. Mills spoke about commitment, dedication to teammates, team effort, and never giving up … he asked players to “Keep Pounding.” Immediately following the coin toss, Panthers fans look to the Southeast 25-yard line to honor our Keep Pounding Drummer as they pound our massive 6-foot drum and rally the entire stadium – fans, coaches and players alike – for kickoff!

Cashon was first diagnosed with Hodgkin’s lymphoma in high school. She received her second cancer diagnosis in 1999 and then in 2013 was diagnosed with breast cancer. While battling cancer, she completed high school and then her college degree at the College of Charleston. In 2002, Cashon began her 13-year career with the Society, holding many positions during that time where her personal cancer battle and passion to fight cancer have been invaluable.

Since her first diagnosis, Cashon has personally raised more than $15,000 for the fight against cancer. She is active on several volunteer committees in her community, including working with the Charleston Hope Lodge, and a member of the Charleston Metro Chamber of Commerce. In addition, she writes and speaks about her cancer experience on many platforms, engaging cancer patients and survivors in order to help them through their personal cancer journey.

More about ‘A Crucial Catch’

About the American Cancer Society

The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society’s efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. We’re determined to

finish the fight against cancer. We’re finding cures as the nation’s largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit



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