A University of Alabama sorority is receiving national backlash for a recruitment video that’s been called “worse for women than Donald Trump.”
That was the headline of an AL.com opinion article by writer A.L. Bailey, who criticized Alabama’s Alpha Phi sorority chapter for their latest recruitment video. It shows mostly white female students having fun at the Alpha Phi sorority house and at the University of Alabama campus. In a good portion of the video, the students are wearing small bikinis and are seen from the waist-down.
Bailey wrote, “It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses.”
“It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering.”
After the AL.com opinion piece sparked a social media conversation, the story received national media attention from The TODAY Show, The New York Daily News and USA Today.
Since then, Alpha Phi has taken down the video, plus their Facebook, Twitter and Instagram pages.
The University of Alabama has released this apology:
“This video is not reflective of UA’s expectations for student organizations to be responsible digital citizens. It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived,” said Deborah Lane, Associate Vice President for University Relations.